New Balance Running Shoes: Inspiring Customer Loyalty With Great Kicks

Ask anyone on the street of the United States or abroad what their favorite sneakers are and you're opening yourself up to a wide array of answers, but one the most popular by far is bound to be, "I love my Balances," or some variation of the that sentiment. New Balance sneakers have been enchanting sneaker wearers since the company was founded in 1906 by William Riley, a man intent on making the lives of workers who stood all day long a bit more comfortable. Eventually, New Balance would create "The Trackster," an instant hit with running enthusiasts and a boost to the company's image as an innovative manufacturer of quality shoes.

New Balance Running Shoes became the company's signature offering, and by 1977, the little company in Boston was reaping more than $4 million in sales annually.

Today, New Balance boasts vanguard sneakers in for every taste. The company has just introduced the REVlite, with an ultra-light midsole that makes them faster and promises an incredibly light feel, and if you're a fan of New Balance Running shoes already, you'll love this: the NB Minimus, a cool-looking shoe with that touts natural foot position, a wider forefoot, and 50% lighter construction than other lightweight shoes currently on the market. New Balance is also proud to show off the new Velocity 773 Collection, inspired by Maggie Vessey, who holds the title of "fastest woman on the planet." New Balance promotes these kicks as an integration of great running shoes, stellar good looks, and quality everyday wear.

New Balance continues to seek excellence in design, keeping their fans happy, and acquiring new ones each and every day. In return for that awesome design and attention to detail, New Balance fans are loyal and unwavering in their love for these foot-candling shoes. Go ahead, ask a New Balance wearer on the street... we bet he won't hesitate to say. "I love my Balances."