Easy Rider Trek

PUMA - Giant Easy Rider III (3)

Back in January of this year, a mysterious package from PUMA arrived at doorsteps of several “key influencers” of the industry, including us here at Freshness.  It was none other than a Giant PUMA Clyde, all US Size 45 of it, as a fun novelty gift for the New Year.  Just last week, another mysterious package from PUMA arrived.  It yielded another Giant, this time, its the PUMA Easy Rider III.  Announced in 1978 and arrived in the marketplace in 1979, the Easy Rider, along with the PUMA Fast Runner, were among the first major entries into the running footwear category for PUMA.  Its “spring struts” outsole and extended backsole design allows runners to maximize their natural running motions.  When the distance running craze tapered off in the mid-80s, Easy Rider III, like the Clyde, became a favorite among urban trendsetters.  Celebrating its 30th anniversary this year, PUMA created a limited number of the Giant Easy Rider III.  Each constructed from the same identical materials of leather and suede as its “normal” counterpart. In addition, a index card on its history and a nifty USB drive were included as well.  As a fun comparison, we close

Puma - Giant Easy Rider III

What you are looking at is not adult and GS sizes of the Puma Easy Rider III it is in fact a size 54 model of the shoe. Of course nobody wears a size 54 but Puma thought they’d raise a few eyebrows by sending a few key people a very large shoe and what an impression it makes. The big shoe is an exact oversized replica of the smaller one that features a leather and suede construction and also comes with a USB drive and history of the shoe. Chances are finding the size 54 will be alot harder than finding the size 9. Via Freshnessmag close

Puma - Giant Easy Rider III

When a large package from Puma arrived at Freshness back in January, nobody was expecting anything like the giant US size 45 Puma Clyde that was contained inside. Recently, another large box showed up from Puma, and this time, the Freshness crew was a little more prepared. Inside the box was not the mate to the giant Puma Clyde, but another huge promotional version of a different Puma classic. This time around, it’s the Easy Rider III that’s being presented to several key “influencers” in the sneaker community. Check out some more photos of the giant and regular size Easy Rider III, as well as some videos featuring a radio-controlled version of the giant shoe terrorizing Antwerp. Via Freshness.Read the rest of Puma - Giant Easy Rider III© Sneaker News, 2009. |Permalink |No comment |Add todel.icio.us close

The PUMA MY-23

The story of the MY-23, in the words of its designer and longtime PUMA collaborator, Yasuhiro Mihara:“Here, it looks like a splash. You’re stepping through the water and have a splash on your shoes. The theme was ‘While people ran away from a zombie.’ At midnight, you see the horror movie on TV and people and screaming and sweating to run away. When you change the channel, at nighttime, you have the shopping channel, and there, people are exercising vigorously. So I got the inspiration from those two TV programs together. They are the theme of the design.” close

PUMA - Mascot Joining PUMA Ocean Ra

Photo by Sally Collison/PUMA Ocean RacingBefore starting the last leg on the most grueling sport event on Earth, Skipper Ken Read along with the crew of PUMA Ocean Racing took some much needed time-off and permitted an unofficial crew member, the PUMA mascot, to pilot the multimillion boat last week.Read the rest of PUMA - Mascot Joining PUMA Ocean Racing© Poe for Freshness, 2009. |Permalink |No comment |Add todel.icio.usPost catergories: Art & Design, Events, Puma close

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