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PUMA x Sagem Wireless - PUMA Brande

Announced over the news wire yesterday, athletic lifestyle label PUMA just went into agreement with French communication equipment maker Sagem Wireless,  in creating a PUMA branded cell phone.  The cell phone will be part of greater emphasis by PUMA on accessories and other design-related sector.  Though not familiar to American consumers, Sagem Wirelss has created a niche of design-oriented mobile device in recent years, including a success joint venture with PORSCHE DESIGN.  The PUMA cell phone is scheduled to debut in Europe around the Spring/Summer seasons of 2010.  A global release is scheduled for late 2010. via: WWD> PUMA> Sagem Wireless© Poe for Freshness, 2009. |Permalink |No comment |Add to del.icio.usPost catergories: Collaboration, Gadgets close

Puma Cell Voltra Jamaica Running Sh

Bob Marley would have loved this pair if he was still around. Though I would bet his fans will do it for him.  This  model, with its bright Jamaican-inspired colorway, is packed with technology goodness built for the runner. To name a few, it features a leather upper for extended use and lasting wear, a revolutionary dual-shelf design that will help reduce the impact of training, its sockliners has external shank for that extra support, a durable solid rubber outsole with enhanced traction and of course, the PUMA tenCELL heel unit technology for better shock absorption to ensure that perfect, easy run. close

The PUMA MY-23

The story of the MY-23, in the words of its designer and longtime PUMA collaborator, Yasuhiro Mihara:“Here, it looks like a splash. You’re stepping through the water and have a splash on your shoes. The theme was ‘While people ran away from a zombie.’ At midnight, you see the horror movie on TV and people and screaming and sweating to run away. When you change the channel, at nighttime, you have the shopping channel, and there, people are exercising vigorously. So I got the inspiration from those two TV programs together. They are the theme of the design.” close

PUMA - Mascot Joining PUMA Ocean Ra

Photo by Sally Collison/PUMA Ocean RacingBefore starting the last leg on the most grueling sport event on Earth, Skipper Ken Read along with the crew of PUMA Ocean Racing took some much needed time-off and permitted an unofficial crew member, the PUMA mascot, to pilot the multimillion boat last week.Read the rest of PUMA - Mascot Joining PUMA Ocean Racing© Poe for Freshness, 2009. |Permalink |No comment |Add todel.icio.usPost catergories: Art & Design, Events, Puma close

Puma x Sergio Rossie, Fall 2009 | C

Puma collaborates with Italian shoe designer Sergio Rossie in fashioning two specific silhouettes respectively based on the low-top “Clyde” and “First Round” high-top.  Both models are donned in black, white, blue, leather, and suede to create a consisten look throughout the two models. More pics after the jump.The Clyde and the First Round are now available at Collete. close

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