574 Walking

New Balance 574 Clips Campaign

New Balance Lifestyle comes out guns blazing for their first project with the 574 Clips Collection. The company decides to pay homage to its Massachusetts manufacturing plant by utilizing salvaged materials from the now defunct factory and even etching USA onto the heel. Furthermore each shoe has a short film and polaroid to accompany it that spotlights its distinct journey to reach the consumer. Only 480 have been manufactured so the limited edition kicks are numbered on the back of the polaroid that is also placed inside of the box. This number can be entered into the 574 Clips website for the owner to claim the pair and then widgets will be available to share via social networking sites to show that the owner does infact have a very rare pair.574 Clips stays true to the 574â€â„¢s premium design and comfort technologies, but acquires its name from being constructed of leftover clips of materials from other New Balance “Made in the USAâ€� silhouettes, specifically the 993 and 996. Typically constructed of cow suede, the evolved 574 will feature supple grey pig suede, which comes from the leftover materials of the 993 stitched together with one of four different colored surplus m close

New Balance 574 Clips Collection

New Balance presents the 574 Clips Collection. The collection earns its name from the materials employed to construct the 574’s. Typically, New Balances utilizes cow suede for the 574. This time around they have used leftover clippings of grey pig suede and colored mesh originally used for their 993 and 996 models, thus the “clips� name. In addition to its message of conservation and re-use, the Clips collection stresses its domestic manufacturing via its “USA� inscribed heel and tongue tabs.The Clips 574 will retail at $75.00 and be released to a tune of 120 pairs per color thus summing 480 total pairs. New Balance has concocted an interactive marketing campaign to accompany the release of the collection. A website will feature 480 shorts, each a brief visual documentary of the life of each shoe pre-consumer. Upon purchasing a Clips 574, you may search for your pair and claim it by entering a unique code and your name. Also, inside each shoebox will be a Polaroid image unique to that pair’s creation. The shoe’s individual number, color, and size will be on the back of the Polaroid.The following retailers will be the sole vendors of t close

New Balance 574 Clips

The New Balance 574 is one of the Massachusetts company’s all time best sellers.  This four pack with ‘USA’ embroidery on their heels takes the 574 model to a new high by using supple pig suede instead of the typical cow-derived nubuck.  That’s a nice new feature, but perhaps not the key innovation for the pack.  That might go to the marketing campaign, which features a website hosting some 480 video clips, one of each of these limited edition releases.  If you get the joints when they drop this month, you can go to the 574 Clips website and match it to the photo with an alphanumeric code (and the colour, of course).  Interesting stuff to draw attention to a stellar design; well done, New Balance.  We’ll update you with an exact release date soon.  Click the jump below for more photos and a list of retailers set to stock these.Read the rest of New Balance 574 Clips© Sneaker News, 2009. |Permalink |No comment |Add todel.icio.us close

New Balance 574 Clips - Detailed Pi

A few days ago we showed you New Balance’s innovative 574 Clips Campaign in which the shoes tell their own story based on polaroids and short videos. Well for those of you who weren’t satisfied with the jpeg’s we now have more courtesy of our friends at The Shoe Game. The look to be on par with the quality that New Balance is known for with a flair for fashion that is refreshing and definitely welcomed. What do we think here? Via TheShoeGame close

New Balance 574 Lux

The New Balance 574 first hit the streets and running trails in 1988 featuring the New Balance ENCAP system providing stability and extra cushioning.  The shoe made a big return in the past decade in the lifestyle category, but this season the New Balance 574 makes an appearance that takes things a step higher.The New Balance 574 Lux brings the hertitage of the classic silhouette with its simple shape and comfort, but the upper receives a luxurious treatment of fine materials.  The shoe utilizes a very rich and soft crinkled leather around the toe cap as well as side and real panels with an added interest of perforated leather on the toe box, tongue, and ankle collar.  Finishing off the luxurious feel, the shoe is lined with a soft leather and the branded with a sleeker tag on the tongue.Look for the New Balance 574 Lux this holiday season at select New Balance Lifestyle retailers in black as well as navy for $110.  Click here to see more detailed shots.Read the rest of New Balance 574 Lux© Matt Halfhill for NiceKicks.com, 2009. |Permalink |No comment |Add todel.icio.usPost tags: New Balance, New Balance 574 close

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